Robert headshot, 2024
Key Points

Turnaround Specialist

  • Transformed stalled $4B strategic initiative to successful launch in 3 months
  • Delivered $41M+ incremental profit through operational restructuring at Fortune 500 companies
  • 16+ years scaling marketing technology operations from startup to enterprise level

Scale Operations Expert

  • Amazon: Grew team 6→45 people, budget $5M→$75M, expanded 1→13 countries
  • Discover: Built marketing technology organization from 3→19 people while integrating 18 disparate teams
  • Consistent track record of promotion in every corporate role

Measurable Results

  • +59.8% conversion rate improvement, -42% customer acquisition cost reduction
  • Reduced campaign deployment time by 60%, improved attribution accuracy by 85%
  • Founded multiple B2B SaaS companies with enterprise-grade compliance (PCI, SOC2, HIPAA)

Current Focus

  • Available for VP, SVP, or C-suite operational transformation engagements
  • Specialize in "impossible" programs
  • 18-month engagements preferred

Introduction

Strategic transformation leader with 15+ years of experience delivering breakthrough results in crisis situations across Fortune 500 companies and high-growth startups. Specialized in stepping into "impossible" initiatives and systematically transforming organizational chaos into performant and enduring peace. Currently building AI-powered business solutions while serving on corporate and institutional boards.

Core Expertise: Organizational turnarounds, marketing technology transformation, crisis leadership, AI product development, board governance, strategic planning

Executive Highlights
  • Team Scaling: Built and led teams from 6-45 people at Amazon and 3-19 people at Discover
  • Budget Leadership: Managed up to $75M annual budget for a multi-billion dollar strategic initiative
  • Revenue Impact: Delivered $41M+ incremental profit through strategic deployments and process optimization
  • Global Expansion: Led international scaling from 1 to 13 countries while maintaining operational excellence
  • Entrepreneurial Drive: Founded a B2B SaaS company developing AI-powered business solutions

Speaking Engagements

Florida Institute of Technology Logo

"The Effect of Artificial Intelligence on Business and Society"

Florida Institute of Technology

October 2024

Featured panelist for major forum examining AI's impact on business transformation and societal implications. Presented as Managing Partner of AiryChat AI alongside industry leaders and academic experts to audience of business professionals, students, and community leaders.

Panel addressed critical questions around AI adoption, ethical implementation, workforce transformation, and competitive advantage through artificial intelligence integration.

Media Coverage:
TechRise Logo

Fintech Pitch Competition

TechRise by P33

June 2022

Guest Speaker representing Discover Financial for the TechRise June 2022 fintech pitch day.

TechRise by P33 is a multi-stakeholder initiative to support tech founders from Chicago. We work to ensure access to capital, networks, and knowledge for all. website & livestream


Resume & Corporate Transformation Experience

ZingLab Logo

Founder & Chief Technology Officer

ZingLab Technology Solutions

May 2023 - Current
Technology Portfolio:
  • AiryChat AI: AI-powered business services automation platform
  • HotGato: The market's most advanced speed reading platform featuring enterprise B2B licensing with full PCI, SOC2, and HIPAA compliance
  • MeowMeow: Employee recognition Slack application for workplace culture enhancement (Q3 2025 launch)
Discover Financial Services Logo

Head of Marketing Technology

Acting VP Product

Discover Finanacial Services

March 2022 - May 2023
Situation:
  • Department had existed for three years without strategic direction, measurable outcomes, or cross-functional integration
  • Eighteen separate marketing teams operated in silos with no unified plan, objectives, or communication
Strategic Intervention:
  • Partnered with CMO and CPO to develop long term vision
  • Connected 18 Marketing, Analytics, and Operations teams under unified reporting structure
  • Created first comprehensive roadmap and strategic framework for Marketing Technology
  • Built cross-functional Product team to deliver both bespoke solutions and scalable omnibus programs
  • Established measurement frameworks and accountability systems
Impact:
  • $6M in annual savings
  • $10M incremental revenue
Final State:
  • Fully transitioned to new permanent leadership
  • Full org structure: 3 lines of business, 1 VP, 3 Directors, 15 Product Managers
  • Delivered on time in 15 months (12-18 initial quote)
Amazon Logo

Head of Product Marketing

Amazon

August 2020 - February 2022
Situation:
  • Amazon Retail Payments org
  • Multi-billion dollar strategic initiative had been deemed "impossible" by previous leadership
  • Tight timeline constraints with significant revenue and global strategic implications
Strategic Intervention:
  • Conducted comprehensive diagnostic of previous failure points
  • Rebuilt entire marketing framework from foundational principles
  • Instigated a new product marketing platform with sophisticated ML-driven multivariate testing system
  • Performed deep-dive analysis on at-risk customer populations to refine success criteria
  • Established clear milestone tracking and risk mitigation protocols
Impact:
  • 59.8% improvement in conversion rates
  • 42% reduction in customer acquisition costs
  • 22.8% increase in zero-cost conversions through optimization
  • Successful program completion within original timeline
Final State:
  • Fully transitioned to new permanent leadership
  • Delivered in 18 months against an initial estimate of 36
Splash Marketing Logo

Transformation Consultant & Agency Principal

Splash Marketing

May 2010 - July 2020
Holland America Line (cruise industry)
  • Refactored legacy HTML email codebase and automated marketing systems
  • Reduced Email Team labor by 95%
  • Developed HTML5 interactive email elements to save $40k/y
  • Implemented scalable template architecture for global deployment
Amazon (retail ecommerce)
  • Team had suffered an unexpected reorg, they brought in my agency to support new product launches
  • Launched Amazon Key for Garage, achieved 10x better launch performance than prior Home and Car products
  • Launched Key for Business B2B service
  • Established go-to-market frameworks adopted across Key product family
Fragomen Global (immigration law)
  • Owned complete website migration to Drupal enterprise platform
  • Deployed twelve WordPress websites supporting global immigration events
  • Established content management workflows for international offices
Campus Advantage (proptech / student housing)
  • Improved client site uptime from 95% to 99.9% by switching from WPEngine to Kubernetes in DigitalOcean
  • Reduced server and hosting fees by $50,000 annually
  • Tokenized email marketing platform to cut newsletter labor by over 80%
  • Implemented automated monitoring and failover systems
Trust Radius (b2b marketing platform)
  • Created javascript sales tools for the TR team to sell to clients
  • All projects delivered on time, each successfully drove revenue
Go Local Austin (marketplace platform)
  • Developed dual-sided B2C and B2B eCommerce platform
  • Automated email nurture campaigns for both buyers and sellers
  • Integrated payment processing and vendor management systems
  • Built analytics dashboard for marketplace performance tracking
Flying Eyes Optics (retail ecommerce)
  • Developed B2C eCommerce platform optimized for technical product specifications
  • Implemented automated email nurture campaigns with segmentation
  • Integrated inventory management with real-time availability updates

Board Positions

Florida Tech Logo

Chair, Marketing Committee

Florida Institute of Technology, Bisk College of Business Advisory Board

June 2024 - current

It is an honor to support the Florida Institute of Technology Bisk College of Business
FIT CoB Board

Sebastian City Logo

Trustee, Board Member

Sebastian City Police Retirement Investment Commission

June 2024 - current

It is my distinct privilege to serve the City of Sebastian by joining the Police Retirement Investment Fund alongside, and to the benefit of, the brave men and women keeping our city safe.


Education

Rochester Institute of Technology Logo

Master of Business Administration

Rochester Institute of Technology

May 2016
  • Concentration in Technology Management
  • Placed three times in RIT Business Plan competitions
  • Mentored student entrepreneurs extensively
  • Inducted into RIT Student Startup Accelerator
Florida Institute of Technology Logo

Bachelor of Science in International Business

Florida Institute of Technology

May 2010
  • Vice President, Delta Mu Delta Honor Society, FIT chapter
  • Won three awards for academic achievement
  • Won three awards for organizing campus events
  • General Manager of FITV, the campus TV station; Managed 35 student volunteers and a budget of $50k
  • Board Member, Student Activities Funding Committee
  • Graduated in three years

Continuing Education

  • Certified Public Pension Trustee
    Florida Public Pension Trustees Association | 2025
  • Certificate in Business Leadership
    Harvard University | 2024
  • Managing Innovation and Entrepreneurship
    MIT Sloan School of Management | 2023
  • Lean Six Sigma
    Rochester Institute of Technology | 2016