Board Positions
Committee Chair
Florida Institute of Technology, Bisk College of Business Advisory Board
June 2024 - currentIt is an honor to support the Florida Institute
of Technology Bisk College of Business
FIT CoB Board
- Chair of College of Business Marketing Committee.
- Guide marketing strategy for programs serving 7,000 students.
Trustee
Member, Board of Trustees
Sebastian City Police Retirement Investment Commission
June 2024 - currentIt is my distinct privilege to serve the City of Sebastian by joining the Police Retirement Investment Fund alongside, and to the benefit of, the brave men and women keeping our city safe.
- Serve as fiduciary trustee for municipal police pension fund.
- Oversee investment policy and actuarial compliance.
- Ensure sustainable retirement benefits for city police officers.
Professional Experience
Founder
ZingLab
May 2023 - Current- Build and sell SaaS businesses.
- Develop AI-enabled solutions for businesses.
- Consult on digital transformation and marketing technology.
- Currently developing AiryChat, an AI-powered business communication platform.
Director of Marketing Operations
Acting VP, Head of Marketing Technology
Discover Finanacial Services
March 2022 - May 2023 Situation:- Created Enterprise Marketing Technology organization.
- Saved $33M through software consolidation and vendor renegotiation.
- Generated $9M incremental revenue across marketing organizations.
- Managed 15-person team including 4 directors and $15M budget.
- Connected 18 previously isolated marketing teams through unified tech stack.
- Worked closely with Chief Product Officer and Chief Marketing Officer.
- Offboarded during merger with CapitalOne.
Senior Manager Marketing Operations
Amazon
August 2020 - February 2022- Built ML-powered dynamic ad platform driving 65% of program conversions.
- Delivered multi-billion dollar S-team initiative across 13 countries in 18 months vs 4-year SLA.
- Increased stalled program's conversion ceiling by 60% in 90 days: found 33% attribution gap, optimized copy for 15% lift, created new templates for 10% gain.
- Managed 6 direct reports while maintaining 70% IC contribution.
- Transitioned to Discover when my child was born.
Senior Manager Marketing Operations
Holland America Line
November 2019 - July 2020- Automated email production system reducing creation time by 94% and QA time by 90%.
- Built proprietary email components saving $40K annually in licensing fees.
- Established centralized Email Marketing Team from fragmented resources.
- Developed template system saving 4,000 labor hours per year.
- Position eliminated during COVID-19 layoffs.
Director of Marketing Operations
Head of Digital
GoLocal Austin
May 2015 - November 2019- Drove comprehensive digital transformation of B2B/B2C marketplace, rebuilding infrastructure for resilience and expanding omnichannel marketing capabilities.
- Owned all web, ecommerce, digital marketing, and data analytics.
- Developed dual-sided B2C and B2B eCommerce platform.
- Automated email nurture campaigns for both buyers and sellers.
- Integrated payment processing and vendor management systems.
- Built analytics dashboard for marketplace performance tracking.
- Facilitated business sale to private equity.
Founder
Splash Marketing
May 2010 - November 2018- Agency providing digital marketing, web development, and marketing operations support.
- Served 30+ clients across diverse industries including healthcare, finance, education, and retail.
- Client turnover of less than 5% annually.
- Grew the company from my garage to 6 employees; Sold the business in 2018.
- Delivered customized solutions including website design, SEO, email marketing, and social media management.
Speaking Engagements
"The Effect of Artificial Intelligence on Business and Society"
Florida Institute of Technology
October 2024Featured panelist for major forum examining AI's impact on business transformation and societal implications. Presented as Managing Partner of AiryChat AI alongside industry leaders and academic experts to audience of business professionals, students, and community leaders.
Panel addressed critical questions around AI adoption, ethical implementation, workforce transformation, and competitive advantage through artificial intelligence integration.
Media Coverage:- Florida Today: "Wild West: AI potential, pitfalls pointed out by Florida Tech artificial intelligence panel"
- Hometown News Brevard: "Florida Tech holds AI, business forum"
Fintech Pitch Competition
TechRise by P33
June 2022Guest Speaker representing Discover Financial for the TechRise June 2022 fintech pitch day.
TechRise by P33 is a multi-stakeholder initiative to support tech founders from Chicago. We work to ensure access to capital, networks, and knowledge for all. website & livestream
Education
Master of Business Administration
Rochester Institute of Technology
May 2016- Concentration in Technology Management
- Placed three times in RIT Business Plan competitions
- Mentored student entrepreneurs extensively
- Inducted into RIT Student Startup Accelerator
Bachelor of Science in International Business
Florida Institute of Technology
May 2010- Vice President, Delta Mu Delta Honor Society, FIT chapter
- Won awards for academic achievement
- Won awards for organizing campus events
- General Manager of FITV, the campus TV station; Managed 35 student volunteers and a budget of $50k
- Board Member, Student Activities Funding Committee
- Graduated in three years
